Blog

Young child in denim jacket with rainbow backpack walking on sidewalk, outdoor kidswear

LittleLife's Road Safety Tips

When it comes to the safety of our little ones, there's no such thing as starting too early. Our friends at LittleLife, experts in kids' outdoor and safety accessories, know that...

LittleLife's Road Safety Tips

When it comes to the safety of our little ones, there's no such thing as starting too early. Our friends at LittleLife, experts in kids' outdoor and safety accessories, know that...

Child jumping outdoors wearing red waterproof boots and kids' rain jacket

Our Puddleflex Wellies in The Telegraph

We’re very happy to see that our Classic Wellies have been featured in The Telegraph's round up of the best wellington boots for men, women and kids in winter 2023. Our best-selling puddleflex...

Our Puddleflex Wellies in The Telegraph

We’re very happy to see that our Classic Wellies have been featured in The Telegraph's round up of the best wellington boots for men, women and kids in winter 2023. Our best-selling puddleflex...

Family with children in waterproof outdoor clothing taking a selfie in a forest

Explore the forest this Autumn with Zog and For...

Autumn is a beautiful season to get out to the forest with the family and who better than Zog to help keep the little ones busy? Whether they are donning...

Explore the forest this Autumn with Zog and For...

Autumn is a beautiful season to get out to the forest with the family and who better than Zog to help keep the little ones busy? Whether they are donning...

Child in blue waterproof rain suit and red boots standing on a log in a forest

Top Tips for Building the Perfect Den

Setting up camp under the stars with your family can be such a rewarding experience… until you realise your den for the night is exposed to bracing winds, surrounded by...

Top Tips for Building the Perfect Den

Setting up camp under the stars with your family can be such a rewarding experience… until you realise your den for the night is exposed to bracing winds, surrounded by...

Child wearing blue waterproof jacket with white prints outdoors in a forest setting

Junior Design Awards 2023 - GOLD Winner!

We are delighted to have won GOLD in the Best Children's Activewear Collection category in this year’s Junior Design Awards for our AW23 Antarctic Collection! The Antarctic Collection marks the 250th anniversary of the first...

Junior Design Awards 2023 - GOLD Winner!

We are delighted to have won GOLD in the Best Children's Activewear Collection category in this year’s Junior Design Awards for our AW23 Antarctic Collection! The Antarctic Collection marks the 250th anniversary of the first...

children jumping in muddy puddle wearing red and navy muddy puddles waterproofs

The Pros and Cons of Forest School

What are the Pros and Cons of Forest School? Forest School is on the rise. In recent years there has been the rise and rise of Forest School and alongside...

The Pros and Cons of Forest School

What are the Pros and Cons of Forest School? Forest School is on the rise. In recent years there has been the rise and rise of Forest School and alongside...