Muddy Puddles Is Now A Certified B Corp

Muddy Puddles Is Now A Certified B Corp

We're so proud to share with you that we’re now a Certified B Corporation!

This means we’re part of a global community of businesses that meet high standards of social and environmental impact.⁠

We’re absolutely delighted to have achieved B Corp certification. Ever since we started Muddy Puddles we’ve been committed to this goal, and all our hard work has paid off. From sourcing the best possible factories and materials to the way our business is run, the team has put a great amount of effort into making sure our practices are sustainable and environmentally responsible. It’s great to be recognised with such a prestigious certification.⁠

What are B Corp businesses?

The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles. Muddy Puddles is now part of a community of 5,575 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 950 companies and include well-known brands such as The Guardian, innocent, Patagonia, The Body Shop and organic food pioneers Abel & Cole. Recent attention on the children’s fashion industry makes Muddy Puddles B Corp certification a notable step and signals a shift towards greater accountability and transparency in the sector.

Our pledge to the B Corp community

As members of the B Corp community we will be assessed every three years in order to maintain our certification, and we are held legally accountable to continue meeting B Lab's high standards. As members of the B Corp community, we embrace their pledge to reduce inequality, lower levels of poverty, create a healthier environment, strengthen communities and create more high-quality jobs with dignity and purpose. We are proud to say that 73% of our clothing collection is made from recycled fabrics, and we send every customer order out in planet friendly biodegradable packaging. By 2025 our goal is to use recycled materials for our accessories and footwear too. Sustainability is one of the most important values in our business, and it is at the core of everything we do.

A message from B Lab UK

Read on to discover what Chris Turner, Executive Director of B Lab UK had to say about our new certification as a B Corp. "We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming Muddy Puddles is an exciting moment because they have an opportunity to lead the way within the children’s fashion industry. We and the rest of the B Corp community are really pleased to support Muddy Puddles in paving the way for a new way of doing things." Chris Turner, Executive Director of B Lab UK
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